Why Search Engine Positioning is essential ?

Recent results from a survey indicates that the majority (77%) of Internet users employ search engines more frequently than any other online media -- surpassing banner ads, Web links, e-mail links, and other forms of offline media as the leading vehicle for discovering Web sites. With over 100 million seearch queries happening every single day, it has become essential for any website or e-business to go for search engine positioning to ensure that their business gets enriched online.

In addition, the survey found that 84% of Internet users who are online four or more hours each day reported they use search engines frequently to discover Web sites. In fact 81% of long-term Web users reported recurrent search engine use to find Web sites. Just 46% of that same group claimed to use Web links often when locating sites.

Last year when one of the major search engines Google went offline for 2 days due to a rehaul, millions of web users around the world realized how indispensable a service a major search engine provides. In other words one simply cannot ignore the valuable service that these search engines bring to us in making us see a whole world of 5 billion web pages out there in the internet. The steady and steep increase in the number of internet users using the search engines to find out relevant sites they need is itself testimony for the fact that Search Engines are the indispensable Kings of Internet Marketing Places.

Survey has found that 91 % of the total new internet users use search engines to find out websites while it further found that banner ads are the least influential for driving Web site traffic. Merely 3% of Internet users claimed to use banner advertisements often when locating Web sites, followed by e-mail links (22%), offline media (30%), Web links (42%) and e-mail advertising campaigns (57%).

With over 5 billion web pages on the internet and a 10 million new web pages being added every day to the internet. Finding a website is like finding a needle in an ocean. And with the number of internet users also steadily increasing and with almost 385,564,028 users in the internet universe and with 77% of this huge number of people using search engines its time you get your website onto the top results of a search engine to ensure that your website gets the maximum benefit from the internet and turns out to be a productive asset.